Apple to move Bellevue store out of Microsoft's shadow

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bluesky
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Apple to move Bellevue store out of Microsoft's shadow

Post by bluesky » Thu May 12, 2011 3:24 pm

Apple to move Bellevue store out of Microsoft's shadow
updated 12:10 pm EDT, Thu May 12, 2011

Apple is planning to move its Bellevue Square store in Washington to another space within the same mall, says ifoAppleStore. The current location is on the ground floor, and launched in 2003 with about 4,600 square feet. The new shop will reportedly take up twice the area of the old one, a feat accomplished by moving to a space on the second floor previously occupied by three different businesses.
An ulterior motive appears to be coping with the presence of Microsoft. The current Apple Store is just three spaces away from Microsoft's first-ever retail outlet, which opened in November 2010 and was likely deliberately situated to draw attention away from Apple. The financial impact of the competition is unknown, but Apple is nevertheless expected to complete a move by the end of 2011.


Read more: http://www.electronista.com/articles/11 ... z1MBR7iAoL
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Stephen Hart
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Re: Apple to move Bellevue store out of Microsoft's shadow

Post by Stephen Hart » Thu May 12, 2011 3:40 pm

So, an Apple Store is doubling its size. But the real reason for the move is fear of Microsoft. Please!

Let's keep in mind that Apple has the best stores, period. Apple has become iconic in smart phones. Apple has created the tablet computer market. (And no one challenged Apple until after iPad 2 arrived.) And Apple's sales of Macs is increasing quarter by quarter.

Why does every so-called tech journalist start with the idea that Apple is about to die any minute and that all its moves are in fearful response to other companies moves? (Don't answer. I know why.)

It's just the opposite. Apple does R&D. Everyone else waits to see what Apple invents. Then they come as close as legally possible to copying Apple. And then they scratch their corporate heads and wonder why they failed. Think Zune.
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JerryFreilich
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Re: Apple to move Bellevue store out of Microsoft's shadow

Post by JerryFreilich » Thu May 12, 2011 7:54 pm

Amen, brother!

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Stephen Hart
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Re: Apple to move Bellevue store out of Microsoft's shadow

Post by Stephen Hart » Thu May 12, 2011 8:17 pm

To be fair to all those other companies, they have a hard row to hoe.

Apple's design philosophy is minimalist. They remove anything they can get away with removing. And they work on an item until it's darn near perfect (given current manufacturing realities). Then they release it. What's a competitor to do? Add buttons. Add 3D. Add some racing stripes. Make it bigger. Make it cheaper. Claim it's more serious. There's not much you can to do best an iPhone 4 or an iPad 2 except add something. And as often as not, that something is something Apple made a conscious decision not to include because it gets in the user's way.
And because all the other companies appear to have a corporate philosophy based on Apple watching, Apple has a year head start (iPad) or three years (iPhone).
"Design is not just what it looks like and feels like. Design is how it works."
Steve Jobs

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