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The Real Story Behind Apple's 'Think Different' Campaign

Posted: Thu Dec 15, 2011 9:51 am
by Stephen Hart
The Real Story Behind Apple's 'Think Different' Campaign

I enjoyed this article, though I did have a thought about this sentence (and a very similar repetition later in the article)
But Steve Jobs didn’t turn Apple around by himself. Many talented and dedicated people played key roles, and that turnaround first began with an advertising campaign called “Think different.”
While by all accounts Jobs was often very difficult to get along with, and often said an idea was "crap" and later liked the idea, he was never one to claim all credit. He repeatedly said that it was the talented and dedicated people around him that did the real work.